Supporting the Infinite Form Website Launch
When I joined Infinite Form in July 2025, the new website project with Strategiq was already in motion. I stepped in a few weeks before the first version of the site was delivered and stayed involved through to launch. My work focused on quality, coordination and making sure the new platform met our creative, technical and marketing goals.
User acceptance testing and quality assurance
I played a key role in the user acceptance testing process and often led the efforts. I organised structured review sessions with colleagues across the company and made sure we tested the site on a wide range of devices including laptops, tablets and phones. Each participant was encouraged to explore the site and log any bugs, inconsistencies or content issues.
I collected all feedback, organised it into clear actions and submitted it to our developers. There were over 140 tickets submitted in the end! From that point I acted as the main point of contact for all open items, answered any queries, confirmed fixes and signed off changes. This part of the project relied heavily on attention to detail, clear communication and strong coordination between departments.
Uploading and improving case study content
The new site launched without existing case study content, so I was part of a small team responsible for migrating everything from the old platform. We reviewed and moved nearly eighty case studies, making improvements to copy, structure and searchability as we went.
I focused on ensuring content followed good SEO practice, including correct meta descriptions, tags and formatting so users could find work examples easily. This was time consuming but essential for the performance and professionalism of the new site.
Acting as the main point of contact for developers
As we moved towards launch, I served as the primary link between Infinite Form and the Strategiq development team. I joined weekly stand up meetings, worked through open tickets and clarified requirements. I also approved changes and confirmed when work was complete.
Solving a major issue with the 3D hero models
One of the biggest challenges involved the 3D models used in the hero section. The versions on the live staging site didn’t match the models our team had supplied. After several weeks of misalignment, I stepped in to bring our web based augmented reality specialist and the developer together so they could diagnose the problem directly. Once they connected, they identified the issue and resolved it the same day. This required persistence, technical curiosity and the ability to get the right people talking to each other.
Promoting the launch
Once the site was ready, I led the initial marketing rollout across our social channels and newsletter. I chose to highlight one of the playful Easter eggs on the site, a 3D model that performs a flip surrounded by confetti, and created a short looping animation to draw attention. I made sure all members of the Strategiq team were credited and tagged so the post supported everyone involved.
