Content creation.

If it communicates, I create it.

From blog articles and thought leadership pieces to website copy, case studies, product reviews, email campaigns, videos, graphics, and social media content, I craft engaging, strategic content that connects with audiences and drives action.

My process.

  • Strategic approach

    When creating content, I focus on more than just words or visuals. I always consider business objectives, target audience, tone of voice, and overall impact to ensure every piece aligns with the bigger picture.

  • SEO and searchability

    I optimise content for search engines and discoverability, making sure it reaches the right audience and performs effectively online. Every piece is tailored to its platform, whether a blog post, case study, website page, or social media campaign.

  • Creative storytelling

    I combine storytelling with data-driven insight, researching topics and audiences to structure content with clarity, engagement, and impact.

  • Accessibility and inclusivity

    I make sure all content is clear, concise, and inclusive, so it is easy to consume and accessible to everyone.

  • Diverse range of formats

    My work spans SEO-optimised blog posts, thought leadership articles, website copy, case studies, email campaigns, videos, graphics, and social media content, all designed to engage audiences and drive action.

Blog articles.

A great blog is more than just filler. It’s the engine that drives your SEO, establishes your authority, and builds a genuine connection with your audience.I don’t just write articles; I craft strategic content that aligns perfectly with business goals, target audiences and current market trends.

Every post is designed not only to be read but to perform, driving traffic and converting readers into engaged customers.

I also do a lot of ghostwriting for colleagues, directors, and senior management. While I don’t always get the public recognition, seeing an article perform well is all the reward I need!

Here’s a few of my personal favourites.

Meet the Magnopians

Blog series - Evergreen content - Brand personality

Email campaigns

People’s inboxes are crowded, so you have just a moment to grab attention and keep it.

I combine bold, creative ideas with data-driven insights to craft email campaigns that stand out, engage readers, and drive action.

Whether it’s a regular newsletter or a one-off targeted drive to a sector of your audience, every email is designed to perform.

  • When I arrived at Infinite Form, the monthly newsletter had been neglected and we were losing valuable ‘front of mind’ time with our clients and contacts.

    I brought it back with a fresh new design, new monthly features and a streamlined process.

    In just 4 months I managed:

    • Average audience: 930 contacts

    • Average open rate: 22.5%

    • Average click rate: 11.8%

    You can see an example newsletter here.

  • To support our Knowledge, Education and Outreach lead, I crafted an email to send to our agency contacts that invited them to personalised immersive tech discovery sessions.

    • Audience size: 250 contacts

    • Open rate: 24.8%

    • Sessions booked: 3

  • While at Magnopus, I designed and crafted monthly release note emails for the OKO/Connected Spaces Platform product. Emails contained highlights of the previous 2 releases and linked to the full release notes.

Social media posts.

Social media is where brands connect with people in real time, so every post needs to capture attention instantly. I create content across formats including text, images, graphics and video that is engaging, on brand and tailored to each platform.

I focus on crafting content that encourages interaction, shares stories and grows communities, while always keeping business goals and audience insights in mind.

From campaign planning to everyday posts, I aim to make every update count and deliver measurable results.

Here are a few examples of my favourite social media work.

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