Social media management.
Where strategy meets creativity.
I’ve managed social channels for global companies and smaller studios, covering everything from content strategy and creation to analytics, paid campaigns and community engagement.
I create social media that communicates clearly, feels human and moves people to take action. My work blends strong creative ideas with data led decision making, so you get content that looks good, sounds right and performs.
Strategy and planning.
Great social starts with clarity. I build strategies that align with your wider business goals, whether that’s brand awareness, lead generation, recruitment or thought leadership. I look at your audience, your tone of voice and the platforms that make the most sense for you, then create a clear plan that keeps everything consistent and purposeful.
This includes content calendars, campaign ideas, messaging frameworks and reporting structures, so you always know what’s happening and why it matters.
Content creation and publishing
Social media moves fast, but quality always cuts through. I create a wide range of content including copy, graphics, videos, carousels, animations and short form thought leadership. Every piece is designed to be on brand, visually clear and tailored to the behaviour of each platform.
I focus on posts that spark interest, encourage conversation and let people get to know your brand in a genuine way. Whether it is day to day content or full campaigns, I make sure every post earns its place.
This screenshot taken from HubSpot during my time at Infinite Form shows how I increased social post output by 102% during my time there compared to the previous period.
Analytics and optimisation.
There’s no point creating content if you don’t know what’s working and what isn’t. I monitor the performance of posts and campaigns, pull out the insights that matter and use them to guide future decisions.
This means your social presence is always improving, always responding to audience behaviour and always moving toward your goals. I work with tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager and platform insights to keep everything on track and easy to understand.
I also look deeper than just the follower numbers. Likes and follows are great, but if your true goal is generating leads or converting to sales, they are just vanity metrics. I cut through the noise to determine the analytics we should be focusing on.